Clients are exhausted, stressed and sick of hearing about COVID-19. Most people we talk to say they are only paying attention to the news to ensure they are aware of any new developments and measures being taken to flatten the curve but if they had a choice, they wouldn’t want to hear another word about Corona Virus.
Mortgage Brokers: This is your chance to be a difference maker. No, we didn’t say profit taker, we said difference maker. Be in the business of people right now and not commission based sales.
We are in uncharted territory but that territory is loaded with non-stop Corona Virus news, thoughts and messaging. Let’s flatten that curve too.
We notice in our social media following, a few brokers who are taking a different approach and the interaction and relief we are seeing in comments from their clients and contacts is unmistakable. We spoke to some of them and here are their rules of engagement with their client database:
The list goes on, from spring craft ideas, to planning your post pandemic vacations to bringing in insurance and investment advisors, there is so much you can do for your clients that will cement long lasting and profitable (mentally) relationships without it being about profit in terms of money. The funny thing is, in the end, these bonds these brokers are making will probably all lead to income and client growth when the world returns to normal as well.
The point? Now is the time to be in the business of people.
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