Get this…your clients don’t care about the insurer changes, they care what you can do for them. Always and forever, without exception. When you go to redundant messaging strategies and steer away from the messaging that no matter the environment, you can help them, then you bore them! Your post on CMHC or NMLS or any other regulator or mass policy maker is like watching paint dry.
Mortgage Professionals should definitely use these types of services but then must use that ease of use as an excuse for spending more time with clients on a plan rather than allow it to push transactional approaches that don’t build client relationships. Let those services do what they do best to streamline your business.
It is personalized not just with name, but a reference to one of their actual posts which signifies you are paying attention and frankly my dear, you give a damn.
As we slowly return to normal, your clients have been through some things, seen some things, felt some things they never have before. So have you. It is absolutely essential that we do not lose sight of that with our clients today and moving forward.